Lingerie PR wins Affinitas & Parfait as new client

Lingerie PR, a specialist lingerie and loungewear public relations agency, has announced Affinitas & Parfait as the latest brand to join its client portfolio.

Lingerie PR founder and account director Sherece Rainford said: “Lingerie PR is delighted to be working with Affinitas & Parfait.

“We believe the brand is making a great impact in the UK lingerie market and we look forward to sharing their news with the media and consumers, and, most importantly, delivering results and value to their bottom-line.”

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US label Affinitas Intimates, which incorporates both Affinitas and full bust sister brand Parfait, entered into the UK market last year.

The label seeks to combine good ‘price points with quality’ and offers sizes 30 to 40 backs up to a G cup.

Over the past year, Affinitas Intimates has been concentrating primarily on the French and British markets, but it is also seeking stockists throughout Europe.

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