Lingerie PR, an agency that specialises in public relations services for intimate apparel brands, has announced the opening of a new flagship showroom in the east end of London.
The new space will showcase Autumn/Winter12 and Spring/Summer13 lingerie collections from Lingerie PR’s client portfolio, which includes Affinitas, Claudette, and Shell Belle Couture.
Located in Bethnal Green, it will be open from Monday to Friday, 10am to 4pm, tfor journalists, bloggers, stylists, buyers, celebrity agents and industry guests to visit and book collection pieces for editorials, photo-shoots and celebrity gifting.
Private appointments can also be made to visit the showroom and Lingerie PR will be inviting guests to exclusive events and private showcasings.
Lingerie PR founder and account director Sherece Rainford said: “When I founded Lingerie PR three months ago, I always envisioned having a showroom where people could have all-year-round access to viewing our clients’ wonderful lingerie and loungewear pieces.
“The opening of the new showroom is a platform for that purpose, so I’m thrilled to have the premises.”
The showroom address is Studio 4, 16-22 Pritchards Road, London, E2 9AP.