Lingerie is "highest-selling" womenswear category

Lingerie was the highest-selling category in womenswear in 2013, according to the latest estimates from Euromonitor International.

The underwear sector was valued at US$77.8 billion (£47.8bn) last year, accounting for 11% of global womenswear spending, but is set to see the greatest gains over the next four years, analysts have predicted.

“In Western markets, notably the UK and the US, the category is being driven by fashion trends and self-indulgence. In emerging markets, growth is stemming from consumers opting for more premium quality products and brands," Euromonitor apparel analyst Ashma Kunde said in a blog.

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Victoria’s Secret maintained its lead in the global women’s underwear, nightwear and swimwear categories in 2013, registering growth of 4.2%.

The womenswear category was valued at US$684 billion (£414bn) in 2013, accounting for 48% of total global apparel sales. The category is set to expand by a further US$91.8 billion (£55.6bn) to 2018, with 58% of this increase coming from China alone.

 

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