Lingerie Insight to publish 2017 Reach List report

Lingerie Insight is compiling a comprehensive study into the customer reach of the UK’s biggest lingerie, nightwear, hosiery and swimwear
e-tailers.

The 2017 Lingerie Insight Reach List, which will be published online at Lingerieinsight.com over the coming weeks, will be a go-to guide to the most powerful online retailers operating in the UK intimate apparel market today.

The Reach List will examine the biggest e-tailers, and measure their digital footprint over the UK using quantitative analysis of traffic to their web sites; total number of Facebook likes; total number of Twitter followers and total number of Instagram followers.

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“In an age when customer shopping habits are continually changing, we feel it is vital to see how effectively the biggest retailers – both purely online players and multichannel businesses – are promoting themselves,” said Sarah Clarke, editor of Lingerie Insight.

The Lingerie Insight Reach List will research web traffic and social media engagement to create an overall figure for each e-tailers digital Reach. This Reach figure is then compared with industry peers in the key categories including:

• Department stores
• Independent lingerie stores
• Mono-brand lingerie e-tailers
• Intimate apparel brands selling direct to consumers
• Multi-brand lingerie e-tailers
• Multi-brand fashion e-tailers

For further information on the Reach List, including advertising and sponsorship opportunities, please e-mail anne-marie.judge@itppromedia.com.

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