Lingerie Francais stages London parade

Lingerie Francais, an association of premium French lingerie, staged a parade through London on Tuesday.

The event saw a troop of models choreographed in a 1950s ‘sexy dance extravaganza’ in an attempt to raise the profile of French brands here in the UK.

The parade started at 10.30am at Grosvenor and made its way through central London, ending at 3pm at luxury department store Fortnum and Mason.

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For the evening party, Bip Ling made a DJ guest appearance at the Swarovski Lounge, where designers showcased their AW11 collections to press and media over canapés and champagne.

Focus, this year, was given to luxury French labels Simone Pérèle, Lise Charmel, Empreinte and Princess Tam Tam.

Lingerie Française Paris organised the day in conjunction with Defi-La Mode de France, the Committee for the Development and Promotion of French Clothing.

Defi-La Mode de France promotes France’s apparel industry via training programmes for producers and marketeers of clothing and savoir-faire products worldwide, and was partnered with Promincor, the association for the promotion of the corsetry industry, in the execution of the annual event.

 

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