A women’s football team will visit Moda Lingerie and Swimwear next week to encourage brands to help it in its fight for gender equality.
Lingerie Football League UK (LFL UK) is a new organisation made up of 14 women who play football in their underwear.
Their aim is to close the gender wage gap by generating media coverage and public interest in women’s football.
The Manchester-based league hopes that by visiting Moda, it will persuade brands to join the football revolution by sponsoring a catwalk show and upcoming matches.
LFL UK founder Gemma Hughes told Lingerie Insight: “We need as many brands as possible to donate as many samples as they can so we can shoot thousands of items in catwalk show at our studio base at the University of Central Lancashire.
“Any brand that takes part will receive a high quality video of their merchandise that they can embed on their website or on social media. This would be a fantastic way to promote our gender equality message.”
LFL UK will form eight women’s football teams to play in the summer, with matches being broadcast live on its website.
It hopes to encourage lingerie brands to sponsor a team and supply kit.
“Hopefully there is a forward-thinking sports bra brand out there that is interested in challenging the status quo and would be prepared to donate kit for all eight teams,” said Hughes.
LFL was inspired by the history of women’s football during World War One, when women played to crowds of over 50,000 fans and raised money for war veterans until the Football Association (FA) banned the matches at the end of the 1914/1915 season.
“To celebrate women’s courage and to raise money for today’s war veterans, Lingerie Football League planned a women’s football tournament at St Georges Park (SGP), the FA’s £105 million national football centre in Burton-on-Trent, but the FA has banned us from playing at SGP and any FA affiliated ground,” said Hughes
“Peter Maxwell, communications officer at the FA group confirmed that Lingerie Football League ‘will never play at SGP or any other FA affiliated ground’, effectively banning the Lingerie Football League.”
LFL UK has organised an online petition in an attempt to reverse the FA’s ban and is hoping lingerie brands will sign the petition.