Hunkemöller has beaten thousands of retailers across Europe to be voted Retailer of the Year 2017-18.
In a survey conducted by retail consultancy firm, Q&A, 1.5 million consumers gave 2.7 million reviews of their favourite online store, across ten countries.
Retailers who came out on top in at least four countries were eligible for the Retailer of the Year title, and Hunkemöller was named the winner with an impressive 28,730 votes.
The Retailer of the Year awards is the largest consumer awards in Europe. Every year, retailers across Europe compete for the prestigious title.
Consumers give their opinions on their favourite retailers, rating them on everything from customer service to prices, to product quality.
Hunkemöller, the largest lingerie retailer in Northern Europe, landed in the UK with an ecommerce platform in August 2016.