Lingerie entrepreneur to speak at Marie Claire Future Shapers event

The founder of skin tone lingerie brand beingU will join a panel of high-profile speakers at the Marie Claire Future Shapers event next week.

Sadia Sisay will share her story of resilience, reinvention and bouncing back, in the hope of inspiring women in business.

The event, set to take place at Sofitel London St James on May 20, will be chaired by Big Brother and The Voice presenter Emma Willis.

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beingU founder Sadia Sisay.

beingU founder Sadia Sisay.

Sisay will be joined by insiders from some of Britain’s most successful businesses, such as Melissa Hemsley, co-founder Hemsley & Hemsley, and Michelle Kennedy, founder of Peanut, as well as high-profile bloggers, journalists and broadcasters, including Marie Claire editor in chief Trish Halpin.

The aim of the event is to arm women with the skills, tools and motivation to future proof their careers and improve their working life.

Sadia Sisay moved to the UK from Sierra Leone at 16, trained as a cancer nurse, then worked in the pharmaceutical industry until 2008 when she decided to start her own business and become the founder of beingU.

She launched the brand in 2011, but her dreams were put on hold after her husband passed away suddenly in 2014, leaving her a single mum.

Against all odds, she relaunched the business at The Lingerie Edit in January, with the help of creative director Bok Goodall.

Sadia attributes her 21 year-old daughter as the main inspiration for the beingU brand and is keen to ensure she grows up in a world that celebrates women of all shapes, shades and sizes.

The Marie Claire Future Shapers will host a number of inspiring talks, immersive work labs and practical workshops. There’ll also be a beauty lounge, well being area and cocktail hour.



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