Lingerie entrepreneur opens London pop-up shop

A lingerie designer who made a name for herself last year by inventing what its claimed to be the world’s first magnetic suspender belt has opened a pop-up shop in London.

Ella Vine, born in Poland and now based in Essex, is selling her designs at 1 Ladbroke Road in Notting Hill.

The shop started trading last week, to mark the start of London Fashion Week, and is open until the end of September.

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Ella Vine’s designs will sit alongside other fashion brands represented by RawLuxe, an agent for new luxury designers, reports The Enquirer.

The entrepreneur invented and holds the design rights for the world’s first ‘poppy’ suspenders and stockings, which attach easily via a ‘popper’ mechanism.



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