Lingerie Edit forms partnership with LFW

The Lingerie Edit, London’s trade event for premium intimates brands, has formed a partnership with Lingerie Fashion Week in New York.

Brands exhibiting at The Lingerie Edit can now benefit from a 10% discount by signing up to participate in Lingerie Fashion Week (LFW) by August 15, mentioning the London event as a referral.

LFW founder Lauren Rich commented: "Brands can participate via a number of options. The two main ways are to hold a runway show or presentation. Both formats offer a different set of advantages and can be recommended depending on your brand and show concept. As an alternative, brands can also participate via our Ones to Watch special exhibition.

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“Specifically dedicated to emerging and independent labels, this is also ideal for international brands as participation can be executed remotely. Brands should consider participating in Lingerie Fashion Week if they are seeking a powerful PR and marketing boost with exposure to top tier consumer and trade press," she added.

Now in its fourth season, Lingerie Fashion Week, which will take place from October 24-25, 2014, showcases emerging and established lingerie, sleepwear, shapewear, hosiery and swimwear brands worldwide.

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