Lingerie Dement launches magnetic range

French label Lingerie Dement has created a range of lingerie that fastens with magnets, removing the need for traditional hooks and eye straps.

The brand, which translates as ‘insane lingerie,’ has set the magnetic fasteners at the front of the bra, concealed by bows, with knickers that are joined at the hip.

Lingerie Dement has described the range as ‘romantic and naughty’ with a ‘very strong’ magnetised system.

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Stylist Sam Saboura told the New York Daily News: "It brings a little bit of theatrics into the bedroom.

"There’s kind of a fun quality to undressing someone in a familiar way and this would give that tear away effect."

Prices range from £45 for briefs through to £145 for a navy silk  set. The line is not yet available in the UK, but retails at French website jollia.fr, and at boutiques in Paris and the US.

 

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