Lingerie couture tycoons enter UK market with sustainable intimate apparel offering

lara intimates sustainable

A sustainable lingerie label, which was founded by two fashion couture students from London College of Fashion earlier this year, is entering the UK market with its debut collection.

Lara Intimates, which was kick-started by a crowd funding campaign in May this year, has announced it will be hosting an exclusive launch party to mark its entrance into the market.

To celebrate the brand’s online launch, which took place on September 14, the Lara Intimates team is throwing an exclusive company launch event on October 24 in its London studio.

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Through October, the studio will also be open to the public every Wednesday evening for Fit Parties, where women are invited to drink, shop and have bra fittings with the Lara Intimates Team.

The brand is the first and only sustainable underwear brand making every piece in Soho from reclaimed, luxury surplus material.

The company, which prioritises sustainability, offers a product tracking service which allows customers to trace each garment to the beginning of its production process.

Earlier this year founders Cindy Liberman and Faith Leeves, who set out to raise £22,500 through a crowd-funding campaign, secured £22,850.

The debut Lara Intimates collection was available to buy on Lara Intimate’s Kickstarter. Investors received 30% off their purchases and those who spent £65 were rewarded with free sets.

Lara Intimates was also the winner of the Student Enterprise Challenge at London College of Fashion, a finalist for Enterprise Nation’s Student Start-Up of the Year and the winner of the SEED Social Enterprise grant at the University of the Arts London.



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