‘Empowering women on a G-string, rather than a shoe-string’ was the unusual slogan emblazoned across the invitation for the first Lingerie New York couture fashion show last week.
The show, which was presented by the beach resort Freedom Bay St. Lucia, was held in benefit of the Seven Bar Foundation, an organisation that provides microfinance loans to underprivileged women through marketing partnerships and annual lingerie shows.
Modern Family TV actress Sofia Vergara said: "We need people to pay attention. I was a single mother. I know that some women just need to find someone to lend them a hand… What calls more attention than beautiful women in G-strings?"