Lingerie buyers flock to CURVE NY reflecting ‘upbeat mood’ in the industry

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Lingerie and swimwear expo CURVE New York reported a 6% growth in buyer attendance this year, reflecting a “positive and upbeat mood in the industry”.

More than 600 appointments were booked prior to the show via the CURVE buyers team and the online booking system.

A post-show report stated that intimate apparel exhibitors like Wacoal and Just Sexy Lingerie were “immensely happy” with the high buyer attendance.

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The 10th anniversary of CURVE, which took place on February 27 to March 1, saw an extensive selection of new brands on the show floor, including Audelle London, Berkshire Blanket, Bijoux Indiscrets, Chalmers, Colette and Sebastian, Hot as Hell, HOM, Les Jupons de Tess, Playful Promises, Siloett, Trasparenze Hosiery, White Rabbit, South Beach, and Sesoire.

To mark the anniversary, CURVE partnered with seven top exhibiting brands for a retrospective exhibition at the Javits Center North.

Visitors discovered the styles and best-sellers that have become ubiquitous in the lingerie market.

Cora Harrington, founder of The Lingerie Addict, also discussed the top trends of the decade in a special conference.

Image: Charles Roussel

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