A new trade show dedicated to British brands looking to export into the US market will take place in California in March.
Organised by California Market Centre (CMC), Source British is set to be the essential resource for West Coast retail buyers, agents and distributors looking for British brands across the lingerie, womenswear, accessories, menswear, childrenswear and homewear sectors.
CMC, which hosts a number of prominent industry trade shows on the west coast, said Brexit has triggered a strong desire for a British trade show in the US.
“Many US buyers want to trade in sterling post Brexit as the rates are more in their favour – a great benefit for businesses wanting to export to the US now. They want British brands with provenance and a strong brand story. This is why we have created Source British,” explained event director Olivett Asare.
Source British will take place at the California Market Centre in Los Angeles on March 13-14.