Four lingerie brands will compete for the crown of Lingerie Brand of the Year in this year’s Drapers Independents Awards.
Wacoal, Fantasie, Loveday London and Bluebella have made the shortlist in the new category, added for 2017.
Meanwhile, Odyssey Boutique, a luxury independent lingerie retailer based in Edinburgh, has received two nods for Niche Fashion Retailer of the Year and Best Customer Experience of the Year.
Entries have been whittled down by a panel of judges from the fashion industry and the winners will be announced a ceremony at The Brewery in Barbican, London on September 13.
Ann-Marie Manley, head of marketing for Wacoal Europe, commented: “It is great that Drapers have added the Lingerie Brand category into the Independent Awards this year and a fantastic achievement that two of our brands have received nominations.”