Lingerie brand turns down £2.7 million takeover offer

Vanilla Blush IBD day (1)

An award-winning post-surgery lingerie and swimwear specialist based in Glasgow has rejected a EUR3.2 million (£2.7 million) takeover offer.

Vanilla Blush founder and CEO, Nicola Dames, has confirmed that she and her husband Simon have rejected “life-changing sums of money”, which would have meant that “we could live the rest of our lives on the beach”.

The brand started from a modest top-floor Glasgow tenement in 2008 and has grown to become a leader in medical fashion brands for people living with colostomies, hernias and ileostomies.

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Emphasising that Vanilla Blush, which supplies to the NHS across the UK as well as eight European countries, is continuing to grow beyond its original base, Dames did admit to being tempted by the offer.

However, when it came to making the final decision, she realised that her brand’s mission and “hard core” financial projections meant too much to simply “grab the cash and run”.

“Myself and my husband, Simon, have worked extremely hard in creating a really innovative company, which launched live on ITV’s ‘This Morning Show’ back in 2008. Since then we have grown every year. And just as importantly, we have nurtured a great team, one in which we all play a part,” Dames explained.

“Our plans over the next three, five and ten years are so big, which include more of Europe and beyond, that I could not simply give up such a bright business future.”

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