Lingerie boss promotes government export campaign

Lingerie entrepreneur Niki McMorrough is helping to promote a government campaign to encourage other leading businesswomen to expand their companies abroad.

The CEO and creative director of Made by Niki is one of a number of women, whose companies have successfully cracked international markets, who features in a special report published today.

From Local to Global, a guide for first-time exporters, is fronted by Dragons’ Den star and Government Export Ambassador Kelly Hoppen and was published by UK Trade and Investment to coincide with Export Week, which begins today.

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"My lingerie business was going from strength to strength, even getting the seal of approval from Victoria Beckham. After securing a solid status here in the UK, we knew we could take this further, particularly in the US, but our website wasn’t ready for the job,” McMorrough writes in the report.

“We used UKTI’s e-Exporting programme to help kick start our global growth, tapping into the importance of our social channels. Our website is now inviting and functional, both helping to maintain and, crucially, boost our sales.”

Export Week is organised to encourage small and medium-sized businesses to seek customers overseas with more than 90 events across the UK and more than 6,000 businesses expected to attend.

 

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