Lingerie boosts online sales growth in February

Online retail sales soared 18% in February, helped by a strong performance from the lingerie sector in the run up to Valentine’s Day.

Customers in the UK spent £8.9 billion online last month, with lingerie sales up 20% year-on-year, according to the latest IMRG Capgemini eRetail Sales Index.

The increase in total takings represents the highest growth since June 2015 and builds on a disappointing February 2015, when growth was just 8%.

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Smartphones accounted for over a third (34%) of mobile commerce sales during February. This is up from 24% in the same month last year, and reveals that smartphones have taken an additional 10% share of UK m-retail sales over the past year.

Tina Spooner, chief information officer at IMRG said: “Following a strong performance in January, UK e-retail sales continued to accelerate last month, resulting in overall year-on-year growth of 16%, year-to-date. Although this is on the back of a relatively weak performance in Q1 2015, the latest results are impressive and are well ahead of our 11% growth forecast for 2016."

Richard Tremellen, Retail Insight and Data specialist at Capgemini, commented: “Despite overall retail sales in February being flat, online growth continues to be strong. This is particularly encouraging given average basket values were up some 11% year on year, indicating factors other than discounting are driving growth. The strong performance in clothing suggests retailer investments in breadth of range, flexible delivery and ease of returns may be paying off for this sector.”

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