Lingerie and swimwear success at CurveNY

CurveNY had a successful AW13 season show, with vendors experiencing strong sales over the three-day show.

Commencing on February 28, CurveNY New York reported an encouragingly optimistic mood throughout the show, with global retailers attending the lingerie and swim show carrying out appointments and writing deep orders. This followed a similarly successful Las Vegas Show.

British intimates Designer, Fleur of England said: "We are happy with the number of appointments booked and believe Curve has been the gateway into the North American Market."

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Australian maternity designer, Cake Lingerie said: "After three seasons with Curve, we’ve built a presence and are seeing great results."

Over fifty new brands emerged into the market place, including LA owned and made Noe Undergarments, and UK brand Kitten Kouture. Well known contemporary line, Nicole Miller also launched her sleepwear collection along with loungewear designer line Sophia Graydon.

The show increased its social media communication, creating high traffic on CurveExpo’s social sites by sharing front row news to the community as it happened.

And following the success of CurveNV Las Vegas, design house Eveden provided high quality bra fitting seminars to educate front line sales teams with all the necessary tools to provide the best service.

Retailer attendance soared due to a tailor-made, one-on-one marketing campaign to a carefully curated audience that increased the quality of retailer attendance.

Department stores Neiman Marcus, Bergdorf Goodman, Saks, Macys and Bloomingdales shopped the floor alongside specialty stores Bonne Nuit, Intimacy, Journelle, La Petite Coquette, Lingerie on Lex, Panty Raid, Top Drawer and Underthings. Online retailers including Amazon, Fresh Pair, Her Room and Blue Fly also attended looking for new brands to add to their line portfolios.

Pierre-Nicolas Hurstel, CurveExpo CEO said: "Our goal is to present retailers with the ultimate shopping experience and to encourage face-to-face time with new and current brands. With the quality of vendors and buyers constantly improving and business being done, the team was ecstatic to have seen a strong New York Market."

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