Lincoln lingerie boutique expands online under new name

The founder of Lincoln Bra Lady has launched an ecommerce site under

Three years after opening her bricks and mortar boutique in North Hykeham, Claire Woodall made the decision to launch the site based on her customers’ needs for greater convenience.

“The world we live in today means that ladies want to be able to buy their favourite bra at whatever time of day and night they choose to,” she said.

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Lincoln Bra Lady will remain under its original name to maintain its local appeal, while the new site represents the expertise Woodall has gained by working with quality brands from Chantelle to Wacoal.

“We have a great reputation locally, and we are collectively recognised in and out of store as ‘the bra ladies’. My little team and I are proud of our titles and want to keep them,” she explained.

Woodall’s aim is for the online boutique to reflect the in-store shopping experience as much as possible.

“The site will only stock tried and tested lingerie, if we don’t think it makes the grade it won’t make the site,” she said.

“My aim is to try to make the site a place where you find the best lingerie and swimwear, at the best prices, all gift wrapped and lovely.  We will be on hand to guide you through the maze of lingerie, with online support via the website and regular updates from our social media sites.”



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