Lily Allen wears Atsuko Kudo latex in her controversial ‘Hard Out Here’ music video.
The singer wears the brand’s half cup bra and Maria belt to top off her look in her first promo in four years.
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Criticism of Allen’s video followed almost immediately after its release, with several bloggers branding it as racist and degrading.
While the video attempts to make a statement about sexualisation and objectification of women in the music industry, it features a troupe of scantily clad black female dancers with slow-motion shots of champagne shots being poured over them.
Atsuko Kudo said on its blog that Allen is well known for her satirical songs and for sparking debate. “We’re very happy she chose AK to help represent her latest offering”, the brand added.