Life’s Not Fair withdraws SS11 collection

Ethical brand Life’s Not Fair But… My Knickers Are has been forced to withdraw its SS11 due to problems with its latest supplier.

A spokesman for the brand said: “For our Autumn/Winter 2010 range, we found ourselves having to use yet another new supplier. This has proved to be nothing short of a disaster. We have had to reject a significant percentage of stock due to quality issues such as poor printing, failure to meet specification etc.”

Life’s Not Fair has chosen to withdraw its SS 2011 range and to put the brand on hold with the intention of re-launching in the ‘not too distant’ future.

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AWG will continue to look after the brand and will be working closely with the team to ensure a successful re-launch.



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