Levi to relaunch underwear line with Dobotex

Levi is set to re-launch a men’s underwear and socks collection in Europe after signing a licensing agreement with Dobotex.

The brand has contracted Dobotex, a bodywear and socks label based in the Netherlands, to deliver relevant designs, manage production and handle sales and distribution for the company.

Dobotex CEO Nina Nix said: “We stand at the beginning of a great partnership that has been forged through a shared passion for product, strengthened and supported with Levi’s rich history and depth of character.”

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“We are proud to bring to market a comprehensive collection that is built on the Levi’s brand values combined with our expertise to deliver an unique product with the reassurance of Never out of Stock,” Nix added.

The new line of underwear and socks will be delivered in AW14.




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