Lepel London in the running for Drapers lingerie award

Lepel London has been named a finalist in the Drapers Awards 2017.

The fashion-forward lingerie label, part of the LF Intimates group, has been shortlisted for the Lingerie Brand of the Year Award.

Sales and marketing director Peter Cronin said: “We are delighted to have been shortlisted for this category at such prestigious awards. The whole team has put a tremendous amount of work into making this brand a success, so it is fantastic to be recognised.”

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A sister brand of Lepel Lingerie, Lepel London was born out of a demand from lingerie retailers who were looking for a younger fashion lingerie brand that could react quickly to trends.

The first pilot product was delivered at the end of AW15, followed by a broader range in SS16.

The Drapers Awards celebrate the top performing and most innovate businesses in fashion retailing. The winners will be announced at a ceremony in London on November 30.

Bluebella, Elomi, Fantasie, Figleaves, Freya, Hanro, Lepel London and Wacoal have also been shortlisted in the Lingerie Brand of the Year category.

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