Lepel has launched its latest social media campaign to drum up interest in the lingerie brand in the run up to Valentine’s Day.
For the first two weeks of February, the brand is running a “Selfie-Love” competition that requires entrants to send a “selfie” with someone they love, plus one reason why they love them, to a designated competition email.
Lepel will then upload the selfies to a Facebook album and pick a winner, who will receive ASOS vouchers and a Lepel lingerie set of their choice. Five runners-up will also each receive a lingerie set.
The launch follows the success of Lepel’s 12 days of Christmas campaign, which saw a 66% increase in the number of followers and more than 4500 entries.
Lepel marketing manager Francesca Naylor said: “As proven by the success of the 12 Days of Christmas campaign, social media is a key communication tool for our target market, as such we see it as a huge area of growth for the brand in terms of building consistent and meaningful dialogue with consumers.”
“The ‘selfie’ craze shows no signs of getting old for 2014 and is a perfect fit with Lepel’s brand personality,” Naylor added.