Lembrassa predicts red & black lingerie Xmas surge

Online lingerie and swimwear retailer www.Lembrassa.com predicts an increase in demand for black and red lingerie this festive season.

The brand has already seen a leap in the sales of its Christmas products, with men showing the most interest in styles such as Freya’s Colette Black, Fantasie’s Elodie Rouge and Masquerade’s Polka red.

Lembrassa founder Laura Cohen said; “It’s not surprising that men decide to play safe when they’re choosing lingerie for their wives and girlfriends. Red is always a hot seasonal colour in the run up to Christmas, whilst black is synonymous with sex appeal and glamour. So it’s not unexpected that our male shoppers will stay within their comfort zone when choosing what to buy.”

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She added: “Women are frequently more adventurous as they’re purchasing for themselves. So they’re more likely to try something a bit different. Fantasie’s Simone is a top seller amongst our women shoppers as it is right on trend in gorgeous black with stylish monochrome print that takes you back to vintage boudoir. Also popular is the gorgeous and luxurious Carmen range – from Freya – in rich blackcurrant.”

Lembrassa, which launched in November 2008, has sold over 4,000 products in the past year and grown into one of the UK’s leading online shops for lingerie and swimwear for ladies with a fuller bust.

Sizes range from a D cup in some styles up to a G or J cup, with a wide variety of briefs, shorts and thongs available to match.

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