LELO launches silk lingerie & loungewear line

Adult accessories retailer LELO has stepped into the mainstream market with a new line of luxury silk lingerie and loungewear, entitled the Sussurra Collection.

The range, created for ‘the discerning couple,’ will launch simultaneously at CurveExpo in New York and MODA Lingerie and Swimwear Exhibition in Birmingham.

The Sussurra collection features silk stripe chiffon, silk satin and silk habutai, and encompasses robes, kimonos, open front babydolls, camisoles, tap shorts and panties, alongside men’s lounge pants and boxer shorts.

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Founded in Stockholm, Sweden in 2003 and available in more than 40 international markets, LELO is a designer brand for intimate lifestyle products. The Sussurra collection marks its first foray into intimate apparel.



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