Intimate accessories company LELO said it has launched the world’s first 20-karat gold pleasure beads in leading retailers across the UK.
Priced at £2090, LUNA Beads LUXE have been described by the brand as “the most exquisite” pleasure beads ever created.
Visitors to Selfridges’ Oxford Street store will now be able to view the entire LELO LUXE range of premium sex toys, including a gentleman’s plug named EARL with matching gold cufflinks, and the INEZ vibrator that retails at £10,000.
LELO CEO Miroslav Slavic commented: “Sex toys are no longer what people imagined 10 years ago, and LELO is responsible for that dramatic shift in thinking. The luxury designs we offer belong in the mainstream, and the decision of Selfridges to stock LELO items is a testament to that fact.
“We are proud so many visitors will be able to witness this at first-hand, and stocking LELO is another tribute to the forward-thinking approach that saw Selfridges voted the world’s best department store last year,” she said.