Lejaby goes large

Lejaby has expanded its ranges to recognise the growing market for larger cup sizes this 2011 and will be introducing a new loungewear line.

The year sees the total integration of Lejaby’s larger cup size products, formerly known as Elixir, into the Lejaby collection. Now known as Lejaby Cups +, the brand will show a range of styles in A to H cups with structuring that is specifically adapted to the body types of women with larger busts

A technologically and stylistically modernised ‘second skin’ invisible range will also be available at MODA. Likewise, a new offering in briefs, from the lightweight through to sculpting shapewear, will be revealed for the first time.

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Notable collections to look out for include: Entrelacs, a reworked timeless classic combining textronic lace and fine fishnet mesh, Plumme, in vibrantly coloured embroidered tulle with peacock-feather like embroidery, Manoir, featuring floral patterned lace with subtle Swarovski crystal, 3D Zire, Gloss Resille and Houndstooth.

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