The online lingerie and swimwear retailer Leia Lingerie has launched an app on its Facebook page called the Hint Dropper.
Customers can use the app to select up to three lingerie sets from nine of Leia’s most popular current collections. Users then add their size information, the bra styles they’d prefer and their partner’s email address.
The Hint Dropper then emails the user’s partner to let them know exactly what they need to buy for Christmas. This email will show the selected lingerie and feature a link to buy them at Leia’s online store.
To complement the promotion, Leia is offering a free gift-wrapping service and free delivery on total purchases over £75, in addition to the option to write a personal message.