Leg Avenue Europe has ended an exclusive distribution agreement with Starnet Sas, which served its French and Italian customers.
The lingerie and legwear company is now responsible for the entire European and Russian market.
Up till now, France and Italy were the only countries with an exclusive distributor.
Commenting on the move Leg Avenue head of international sales and marketing Trudy Pijnacker said:"We have an assortment of more than 3,500 SKUs in the different product groups. We also sell our collections in very difference sales channels, and for that reason it is difficult for a distributor to serve all the different channels and to have the entire collection on stock.”
“Now we have our own branch is it more logical that we serve our customers direct from our new warehouse in Europe,” she added.
Starnet will be able to continue selling Leg Avenue on a non-exclusive basis.