Le Mystère begins UK expansion with Harrods launch

US lingerie brand Le Mystère will launch into Harrods next week.

The luxury label, which is best known for its seamless, supportive, sculpting t-shirt bras, is eyeing international expansion after growing in the US with top retailers including Sacks Fifth Avenue, Nordstrum and Neiman Marcus.

Le Mystère vice president Jessica Pfister said Harrods is the perfect UK flagship to be stocking the brand.

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“We are excited and honoured to be launching Le Mystère into Harrods for Fall 16,” she added.

“Harrods is known world-wide as the most prestigious department store in the world.”

Founded in 1991, Le Mystère is focused on developing bras for comfort using modern innovations such as microfibres, memory foam cups and padded straps.

Its bras range in size from 32A to 44H.



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