A Fashion Contour graduate from the London College of Fashion has launched a directional lingerie brand named E.L.F Zhou.
Yue Zhou breaks the mould with her offering lingerie and bodywear featuring extravagant cut-outs, flamboyant colours and daring silhouettes inspired by Chinese and Western avant-garde cultures.
E.L.F Zhou, which made its debut at Salon International de la Lingerie last month, mixes leather with satin and lace for an erotic, yet sophisticated look.
All styles are made in the UK and finished with fresh water pearls.
Yue Zhou graduated with a BA Hons in Fashion Contour from LCF in 2013 and completed a Masters degree in Costume Design for Performance a year later.
She worked as an intern for Bordelle and a design assistant for Almer in China before launching her own brand in December 2014.