New lingerie brand Lazy Eight will be launching at The Lingerie Collective, this January.
The brand was started at the end of 2010 and has taken shape over 2011, culminating in an introductory collection for AW12 which is rich in jewel colours, on trend and inspired by fashion.
The brand’s unique style represents an equal marriage of form and function, achieved through the use of pleats, which contour the body and ‘Lazy Eight’ bands which provide the necessary support.
This design element for the bra is in the process of an EU Community Design Registration, as it is considered unique and uses a custom developed elastic to cross the body and create the perfect shape.
The collection for AW12 will feature 30 pieces, including three colour ways and several soft designs.