Lazeme relaunches online swimwear boutique

Online swimwear boutique has relaunched its website for its network of customers.

The site now features a lookbook function, style advice and an enhanced search facility for easier navigation.

Lazeme, which aims to provide a “lazy living shopping experience”, stocks swimsuits and bikinis from Fantasie, Freya, Elomi, Huit, Mouille, and beachwear from MyaBlue.

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The relaunch comes in line with Lazeme’s fifth anniversary.

Lazeme director Heather Harris said: “Our customers loved the look and feel of our old website – like walking into a really lovely boutique – and our helpful, friendly customer services team, so we have built on those qualities and added an improved overall user experience.”

“As our range expands we are focused on providing an easy to use website, great images and useful clear descriptions. Lazeme’s aim continues to be to provide products that make you feel and look utterly gorgeous as you relax,” added Harris.




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