Lascivious unleashes creative Fist of Fury

Lascivious has hired creative collective Fist of Fury to provide brand and digital strategy consultancy.

The company, which won Best Independent Lingerie Brand at the UK Lingerie Awards in 2011 and Most Innovative Brand in 2013, says the time has come to explore how to take Lascivious to a new level.

“We are really excited to be working with Fist of Fury. They have a great understanding of our brand and marketplace and some fantastic ideas around how we can continue to develop the brand,” said Chloe Hamblen, founder and creative director of Lascivious.

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Fist of Fury owner Martin O’Toole added: “I’ve been keen to work with Lascivious for some considerable time for a raft of reasons. The main one being that I feel they truly are one of the best brands in this sector.

“Their ethics and attitude towards inspiring sexpositive women is truly awesome — as is their passion to stay true to their values as a British-made and culturally intelligent lingerie brand.

“Furthermore, they are far from afraid to push boundaries when it comes to their brand communications and creative. We’ve already done some really insightful brand workshops with Chloe and the team and are seriously excited about how this will take shape in strategic and creative terms in the coming weeks.”

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