Lascivious LFW promotion is runway success

Luxury lingerie label Lascivious has seen a 50 percent online sales spike over the past few days thanks to its LFW promotion, ending today.

The promotion, which has been the most successful in the brand’s history, saw Lascivious offer 25 percent off its products over the Fashion Week period.

The label publicised the offer with a banner displaying two bra’s on either side of a lit up ‘LFW’ sign.

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The accompanying text read: “It’s London Fashion Week! We exhibited our new SS13 collections in both London and New York this summer, so to coincide with the launch of the RTW shows, we thought we’d spoil you with a glimpse of what’s to come from our own SS13 offering and a fabulous promotion!”

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