German swimwear brand LASCANA has launched a search to find the world’s coolest man.
The label hopes to find a leading man to star in its new commercial alongside Erin Heatherton, the new LASCANA face for 2015.
Men have until April 30 to enter the Cool Man Contest by uploading a selfie on LASCANA’s website or on Twitter or Instagram using the hashtag #CoolMan Contest.
The public will then decide which entries make it into the Top 100 by voting on the candidate page and the Top 10 will be selected by an internal LASCANA panel.
The winner will be announced in Hamburg on June 11, and aswell as starring in the new LASCANA advert, they will receive a luxury watch valued at €4,000 and a Yamaha XV950R motorbike valued at €10,000.