LASCANA is set make its Mode City debut at the Porte de Versaille in Paris, this July.
It will be presenting its SS13 Swim and Beachwear Collection at the show, as well as an extract of its lingerie assortment for the upcoming season.
The brand, which has the slogan ‘it’s a woman’s world,’ will use the event as an opportunity to showcase its new range to its current partners, as well as potential partners for the future.
LASCANA PR manager Jeniffer Saputra said: “We are happy being part of one of the most important trade shows for lingerie and beachwear. With more than 270 points of sale (stores and shop-in-shops), catalogues and the webshop at www.lascana.de , the brand concept LASCANA already has a strong presence in its home market Germany, the Netherlands, Austria and Switzerland.
“Moreover, LASCANA’s lingerie and swimwear is sold in many other countries of the world, e.g. in Russia, Sweden, Turkey, the Netherlands, France, Iceland, UK and even in Japan and New Zealand."
LASCANA, a brand of the Otto Group, is the only multichannel concept for lingerie and swimwear in Germany.
The shops (online, as well as offline) represent a shopping experience under the slogan “it’s a woman’s world” and offer ‘competent advice’ and a huge range of products in all channels.
Next to being a multichannel retailer, LASCANA is also a multibrand concept. It unifies a series of other license brands, such as Marie Claire, Buffalo, s.Oliver, Venice Beach, Kangaroos, Bruno Banani or Jette Joop, under the umbrella brand LASCANA.