L'Agent opens pop up in Westfield London

L’Agent, the diffusion line from global luxury brand Agent Provocateur, has opened a pop-up shop in Westfield London.

The store launched in The Village, the luxury enclave of the Shepherd’s Bush shopping centre, on December 1, and will be open until May 2016.

Inside, the fit reflects L’Agent’s youthful, tongue-in-cheek style, featuring pale pink leopard print wallpaper, offset by touches of signature L’Agent purple and bright vinyl accents, and complimented by white table draws and displays.

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The fitting rooms feature gold-lamé curtains and polished brass fittings.

Launched in August 2013 as a wholesale line, L’Agent has swiftly grown to be a key player in the lingerie market.

The brand, designed in collaboration with Penelope and Monica Cruz, has since launched an ecommerce website and physical stores in London, LA and New York.

L’Agent is currently stocked at ASOS, Figleaves, Harrods, Selfridges, John Lewis and Net-a-Porter.

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