More labels sign up for Dessous London trade show

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Dessous London has announced further additions to its trade show line-up.

A new intimate apparel exhibition, Dessous London will take place at Carousel London, on the corner of Baker Street, on Wednesday, July 19 to Thursday, July 20.

Exciting new additions to the line-up include Undress Code, a Polish independent lingerie brand, which launched last year. The brand uses Italian and French fabrics to create minimalist geometric designs that outline the silhouette.

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Polish lingerie start-up Undress Code.

Polish lingerie start-up Undress Code.

German brand Lascana will also join the line-up, presenting a vibrant swimwear collection featuring floral prints and delicate patterns in a spectrum of colourways, and a lingerie collection inspired by the lavender and tulip fields found in Provencale, a historical province of South East France.

Lascana will present its SS18 swimwear collection.

Lascana will present its SS18 swimwear collection.

These exhibitors will be joined by American lingerie and swimwear brand Hot as Hell. The American label, which was founded by ex-Victoria’s Secret designer Jacalyn Bennett last year, is focused on offering versatile lingerie and swimwear that is easy to wear and easy to care for.

Other confirmed exhibitors include Dita Von Teese Lingerie, Bluebella, Alexandra Miro, Maison Close, Item m6, Hesper Fox and Loveday London.

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