La Senza’s Cup Size Choir video has received over 1.8 million hits on You Tube in under two weeks.
The video, which launched on December 1, was the brands first ever interactive Christmas viral and its first piece of viral activity since Sarah Hawkins joined as Marketing Director of the brand in September 2010.
Hawkins said: ‘We wanted to bring some festive cheer and what better way than the Cup Size Choir. It’s a sure start to the party season ahead.
“The activity is aimed at men to help them with their Christmas shopping, but we hope that women will find it fun and engaging too."
The viral features a two minute film of the La Senza Cup Size Choir. The choir is made up of seven girls lingerie with bra sizes from A through to G. Each girl sings the musical note of her cup size and together they create the Christmas song Deck the Halls.
On a specialised website, users can also play the La Senza Cup Size Choir like a piano, with images of the girls lying on mattresses acting as keys.
The ad, which was created by Tom and Robin at Karmarama, has been widely covered in the national media over the past two weeks.
Lingerie Insight featured the video on its release; click here to take a look at the La Senza campaign.