La Senza opens four new stores

High street lingerie brand La Senza is opening four new stores, this month, to add to the existing 160 nationwide.

The new stores will be in Brighton, Trafford, Huddersfield and Wakefield.

The Brighton store (opened on October 13) and Trafford store (opening today) will benefit from enhanced design features as seen in Westfield, Stratford, adding to the planned concept roll out by La Senza.

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The Brighton and Trafford retail spaces will aim to create a more elegant and sophisticated shopping experience.

Highlights of the store will include spacious, luxurious fitting rooms, ivory ceramic flooring, as well as the new La Senza brand colours of ivory and black throughout.

This will be reflected in all aspects of La Senza’s shopping experience, including brand new packaging and gift boxes. The new shop fit encompasses a ‘stylish shopping destination’ with bespoke La Senza mannequins accompanied by mirrored catwalks and a selection of props to enhance the customer journey.

Enhanced ceiling design, architectural frames, pendent lighting and the use of colour illusion between the three rooms – Lingerie, Sleep & Swim and Bra Lounge.

Wakefield (opening on October 25) and Huddersfield (opening on October 28) will feature the cream and black concept which was introduced last year.

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