Lingerie retailer La Senza will be introducing the Triple Gel Strapless bra, this June.
This will be the first strapless version of the product, which claims to enhance the appearance of a woman’s bust by two cup sizes.
There have been a spate of bras launched over the past year that claim to give women an additional two alphabet letters.
These include Marks & Spencer’s ‘2 Sizes Bigger’ bra and Wonderbra’s ‘Full Effect’ piece. Victoria’s Secret’s ‘Miraculous’ product is also reported to do the job – the US retailer will be launching in the UK next year.