The British arm of lingerie retailer La Senza has fallen back into administration for the second time in two years after facing “challenging conditions on the UK high street”.
The brand’s parent company, Marnixheath, which acquired struggling La Senza in 2012, has appointed PricewaterhouseCoopers (PwC) as administrators after failing to turn the business around.
The company operates 55 stores under the La Senza brand in the UK and three frozen yoghurt outlets under the Pinkberry brand.
In total, Marnixheath, formerly Alshaya, employs 752 staff across the UK.
The Middle Eastern Group said in a statement: "Every effort has been made for two and a half years to transform and revitalise the La Senza UK business, but it has continued to experience difficult trading conditions, against the backdrop of a challenging economy and the changing dynamics of the UK retail market.”
Robert Moran of PwC commented: “The challenging conditions in the UK high street are well documented. Like many other retailers, La Senza has been hit hard by the difficult economic environment and a slowdown in consumer spending.”
He added that "there are no immediate plans to close any stores" and that "staff have been – and will continue to be, paid for their work".
The North American operations of La Senza and throughout the rest of the world remain unaffected by the actions taken in the UK.