La Perla revamps men’s lounge and swim range

Premium lingerie brand La Perla has announced that it will relaunch its menswear range in SS15.

The label will present its collection of loungewear and beachwear for men at Pitti Uomo in Florence, on June 19.

Following the launch, La Perla will open its first men’s-only store on Mount Street in Mayfair, reports Drapers.

Story continues below

The store will open in May 2015, ahead of shops in Paris, Geneva and Milan.

Inspired by the submarine world, the SS15 collection includes night robes and kimonos in affia fabric or jacquard silk, cotton and cashmere tracksuits and high-rise briefs.

The brand’s beachwear range uses Lycra fabric with an iridescent effect to resemble fish scales. Key styles include a wet suit and a full swimsuit.

Flying fish and oysters, jellyfish and seahorses feature dominantly in the prints used for the swimming shorts, which can also be worn in the day with a mesh polo shirt.



Related posts