La Perla releases picture book

La Perla is set to launch a new illustrated book that, for the first time, collects the best images of the Italian lingerie brand.

The new book, titled Lingerie & Desire has been published by the famous publishing house Rizzoli.

It is full of the ‘most iconic’ images from La Perla, some of which have never been seen before.

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The 248 page history in pictures starts in 1954, when La Perla was founded in Bologna by bustier Ada Massoti.

It goes on to explore the 1960s, 1970s, 1980s and 1990s, details of which have been alternated with chapters on symbolic concepts such as Body, Black, White, Preciousness, Inspiration and Eros.

The English version of the book will be available from October 30 in the ‘best bookshops’ and La Perla boutiques. It will retail for £52.50.





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