Italian lingerie retailer La Perla will open a new store in Hong Kong tomorrow, as part of its major rebranding effort and growth strategy.
The four-storey flagship store will open on Russell Street, one of the world’s most expensive shopping strips, alongside a plethora of luxury retailers.
La Perla chairman Silvio Scaglia and the recently appointed CEO, John Hooks, will be present for the opening.
La Perla has embarked on a strategy to ramp up its global footprint over recent weeks, with new stores launched in Europe and North America.
Today, the brand has over 240 world-wide stores – with Asia marking the next key area of growth.
In the last four months, La Perla has extended its presence in China with shops in Beijing and Sanya.