La Perla ramps up expansion plan with new flagship

Italian lingerie retailer La Perla will open a new store in Hong Kong tomorrow, as part of its major rebranding effort and growth strategy.

The four-storey flagship store will open on Russell Street, one of the world’s most expensive shopping strips, alongside a plethora of luxury retailers.

La Perla chairman Silvio Scaglia and the recently appointed CEO, John Hooks, will be present for the opening.

La Perla has embarked on a strategy to ramp up its global footprint over recent weeks, with new stores launched in Europe and North America.

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Today, the brand has over 240 world-wide stores – with Asia marking the next key area of growth.

In the last four months, La Perla has extended its presence in China with shops in Beijing and Sanya.

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