Kooey launches new collections at Fashion Week

Australian swimwear label Kooey Australia launched two new collections at its Mercedes-Benz Fashion Week Australia show on May 2.

The new collections included a collaborative project with the current Miss Universe Australia, Scherri-Lee Biggs and Kooey’s first full men’s collection.

Kooey’s first collaborative collection, Scherri-Lee for Kooey, was inspired by the Australian summer and ‘all things fun and girly’.

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#Styles in the collection include five bikinis, two one-pieces, a monokini and a tankini in a soft colour palette with braiding and tie details. Also included in the collection is assorted resortwear.

Biggs said: “I love summer, so having the chance to design my own swimwear range has been such a fun opportunity.

“Working with Kooey on this collection has been a really amazing experience. I loved learning about the design process first-hand and seeing how a collection comes together.”

Scherri-Lee for Kooey will also be seen at the Miss Universe Australia finals and the Miss USA live global telecast in June.

Select pieces will be available for purchase in June and the full collection will be available in September.

Kooey designer and operations director Nikki Silverthorne said: “We always love working with Scherri-Lee. She came to the table with some really interesting ideas for this collaboration, she has a great eye for design.”

This is not the first time that Biggs has worked with Kooey. She featured in the swimwearbrand’s latest campaign shoot, which took place in the Margaret River, WA, with the faces of Kooey, Emily Cattermole and James O’Halloran.

The 2012/13 summer season will also mark the first year Kooey has designed a full men’s collection. The collection includes men’s swimmers, trunks and boardshorts made with ‘cutting edge’ technical fabrics, as well as resortwear. Previously, Kooey has included only select men’s pieces to complement the women’s collection.

Silverthorne added: “We really wanted to offer men a new unique look with this collection, we wanted to design a fashion-forward range in the same way that we do for women.

“Men are increasingly looking towards stylish designer clothes rather than the standard mass-produced surf-wear and this range addresses that.”

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